Services

Services

Services

How we help you grow.

How we help you grow.

You already have the data. We turn it into revenue, by following the steps below.

Structure your fan data

Most clubs already collect data, but it’s scattered across tools, spreadsheets, and disconnected systems. We bring it all together into one unified fan profile that’s ready for real action. No extra admin. No messy exports. Just clean, usable data that drives revenue.

Structure your fan data

Most clubs already collect data, but it’s scattered across tools, spreadsheets, and disconnected systems. We bring it all together into one unified fan profile that’s ready for real action. No extra admin. No messy exports. Just clean, usable data that drives revenue.

Structure your fan data

Most clubs already collect data, but it’s scattered across tools, spreadsheets, and disconnected systems. We bring it all together into one unified fan profile that’s ready for real action. No extra admin. No messy exports. Just clean, usable data that drives revenue.

Segmentation & Ideal Fan Profiles

Most clubs know who their fans are, but the picture is incomplete and hard to act on. We define clear, data-backed fan profiles, turning scattered insights into actionable segments you can actually use. Smarter targeting, better timing, and campaigns that reach the right fans every time.

Segmentation & Ideal Fan Profiles

Most clubs know who their fans are, but the picture is incomplete and hard to act on. We define clear, data-backed fan profiles, turning scattered insights into actionable segments you can actually use. Smarter targeting, better timing, and campaigns that reach the right fans every time.

Segmentation & Ideal Fan Profiles

Most clubs know who their fans are, but the picture is incomplete and hard to act on. We define clear, data-backed fan profiles, turning scattered insights into actionable segments you can actually use. Smarter targeting, better timing, and campaigns that reach the right fans every time.

Fan Journey Mapping

Most clubs focus on matchday alone, missing key moments before and after the game. We map every step of the fan journey, showing when and how to engage each segment. The result: timely, relevant messages that sell more tickets, boost merch, and keep fans coming back.

Fan Journey Mapping

Most clubs focus on matchday alone, missing key moments before and after the game. We map every step of the fan journey, showing when and how to engage each segment. The result: timely, relevant messages that sell more tickets, boost merch, and keep fans coming back.

Fan Journey Mapping

Most clubs focus on matchday alone, missing key moments before and after the game. We map every step of the fan journey, showing when and how to engage each segment. The result: timely, relevant messages that sell more tickets, boost merch, and keep fans coming back.

Hands-On Execution

Most clubs know what they want to say to fans but lack the time and team to make it happen. We take over the heavy lifting: building, running, and optimising every campaign for you. No slide decks, no delays - just hands-on execution that delivers real results you can see in ticket sales, merch, and sponsorship ROI.

Sponsorship ROI

+48%

Match Day Revenue

+72%

Registered fans

+12%

Hands-On Execution

Most clubs know what they want to say to fans but lack the time and team to make it happen. We take over the heavy lifting: building, running, and optimising every campaign for you. No slide decks, no delays - just hands-on execution that delivers real results you can see in ticket sales, merch, and sponsorship ROI.

Sponsorship ROI

+48%

Match Day Revenue

+72%

Registered fans

+12%

Hands-On Execution

Most clubs know what they want to say to fans but lack the time and team to make it happen. We take over the heavy lifting: building, running, and optimising every campaign for you. No slide decks, no delays - just hands-on execution that delivers real results you can see in ticket sales, merch, and sponsorship ROI.

Sponsorship ROI

+48%

Match Day Revenue

+72%

Registered fans

+12%

Always-On Campaigns

Most clubs rely on one-off blasts that stop working the day after a game. We build automated campaigns that keep running all season, nudging fans to buy tickets earlier, spend more on matchday, and engage with sponsors. Always-on communication that drives revenue week after week — without adding work for your team.

Always-On Campaigns

Most clubs rely on one-off blasts that stop working the day after a game. We build automated campaigns that keep running all season, nudging fans to buy tickets earlier, spend more on matchday, and engage with sponsors. Always-on communication that drives revenue week after week — without adding work for your team.

Always-On Campaigns

Most clubs rely on one-off blasts that stop working the day after a game. We build automated campaigns that keep running all season, nudging fans to buy tickets earlier, spend more on matchday, and engage with sponsors. Always-on communication that drives revenue week after week — without adding work for your team.

We turn your strategy into execution - so campaigns go out, revenue comes in, and your team stays focused on what matters most.

Our Framework

Our Framework

Ticketing

Merchandise

Gamification

Ideal Fan Profile

Email

POS

Other

Ticketing

Merchandise

Gamification

Ideal Fan Profile

Email

POS

Other

Ticketing

Merchandise

Gamification

Ideal Fan Profile

Email

POS

Other

Ready to grow your club like an e-commerce?

If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue

Ready to grow your club like an e-commerce?

If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue

Ready to grow your club like an e-commerce?

If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue

Get inspired with Playmakers Pulse

Join our newsletter for real examples of how clubs use fan data to drive ticket sales, merchandise, and sponsorship ROI.

© 2025 Playmakers. All rights reserved.

Get inspired with Playmakers Pulse

Join our newsletter for real examples of how clubs use fan data to drive ticket sales, merchandise, and sponsorship ROI.

© 2025 Playmakers. All rights reserved.

Get inspired with Playmakers Pulse

Join our newsletter for real examples of how clubs use fan data to drive ticket sales, merchandise, and sponsorship ROI.

© 2025 Playmakers. All rights reserved.