We run your club like an e-commerce company
We run your club like an e-commerce
You already have the fan data. We turn it into revenue.
The Problem
Collecting fan data
is easy.
Activating it is hard.
Most clubs know they need to use their data to grow revenue. But they’re short on time, tools don’t talk to each other, and campaigns keep getting pushed back.
The Solution
This is how we help you grow.
Structure Fan Data
Unify your ticketing, POS, app, and social data into one clear fan view.
Segmentation
Identify your Ideal Fan Profiles and target smarter, more relevant campaigns.
Segmentation
Identify your Ideal Fan Profiles and target smarter, more relevant campaigns.
Fan Journey Mapping
Map and automate touchpoints before, during, and after matchday.
Fan Journey Mapping
Map and automate touchpoints before, during, and after matchday.
Hands-On Execution
We plan and run the campaigns for you – so your team can focus on matchday.
Sponsorship ROI
+48%
Match Day Revenue
+72%
Registered fans
+12%
Hands-On Execution
We plan and run the campaigns for you – so your team can focus on matchday.
Sponsorship ROI
+48%
Match Day Revenue
+72%
Registered fans
+12%
The result?
We run your club as an ecommerce.
That means:
Turning fan data into predictable revenue from tickets, hospitality, and merchandise.
Case Studies
Success Stories.
How clubs turn fan data into real revenue.
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
The Method
Our framework turns data into revenue
We don’t just advise, we operate.
Connect & Assess
Unify your ticketing, POS, merch, and app data into one fan view.
Connect & Assess
Unify your ticketing, POS, merch, and app data into one fan view.
Segment & Map Fans
Identify Ideal Fan Profiles and map journeys before, during, and after matches.
Segment & Map Fans
Identify Ideal Fan Profiles and map journeys before, during, and after matches.
1:1 Campaigns
Launch always-on campaigns that feel personal and scale easily.
1:1 Campaigns
Launch always-on campaigns that feel personal and scale easily.
Hands-On Execution
We run the campaigns for you, so you see real revenue, not just strategy decks.
Hands-On Execution
We run the campaigns for you, so you see real revenue, not just strategy decks.
Testimonials
Words from some of our clients.
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Team
A dedicated team
Helping clubs unlock fan data and drive growth, with real hands-on execution
FAQ
Fan Data & CRM
Fan Data & CRM
Matchdays & Campaigns
How can Playmakers help us grow revenue beyond matchday attendance?
We help sports organizations turn fan data into commercial growth through structured CRM operations, matchday communication, fan segmentation, and always-on campaigns that increase ticket sales, merchandise revenue, sponsor value, and fan engagement.
Do we need a Customer Data Platform (CDP) to work with Playmakers?
No. Most clubs already have valuable fan data across ticketing, CRM, ecommerce, apps, and email platforms. The challenge is usually operational activation, not access to technology. We help clubs structure and activate the systems they already have.
What type of clubs do you typically work with?
We work with clubs and sports organizations that want to improve fan engagement, commercial operations, sponsorship activation, CRM execution, and lifecycle marketing, but lack the internal time, operational structure, or specialist resources to execute consistently.
How can Playmakers help revenue grow?
We help sports organizations turn fan data into commercial growth through structured CRM operations, matchday communication, fan segmentation, and always-on campaigns that increase ticket sales, merchandise revenue, sponsor value, and fan engagement.
Do we need a CDP to work with Playmakers?
No. Most clubs already have valuable fan data across ticketing, CRM, ecommerce, apps, and email platforms. The challenge is usually operational activation, not access to technology. We help clubs structure and activate the systems they already have.
What type of clubs do you work with?
We work with clubs and sports organizations that want to improve fan engagement, commercial operations, sponsorship activation, CRM execution, and lifecycle marketing, but lack the internal time, operational structure, or specialist resources to execute consistently.
Commercial Operations
Matchdays & Campaigns
How long does implementation typically take?
It depends on the complexity of the club’s setup, systems, and internal processes. Most engagements begin with an operational and commercial audit phase, followed by onboarding, workflow setup, segmentation, and campaign planning.
Do you act as a consultancy or an operational partner?
Both. Strategic direction remains human-led, but our main role is helping clubs operationalize fan data and commercial workflows consistently across the season. We position ourselves as an operational extension of the club’s commercial team.
What is fan data activation?
Fan data activation is the process of turning supporter data into structured commercial and engagement actions across ticketing, CRM, email, app, ecommerce, and sponsorship operations. Most clubs already collect fan data. The challenge is usually building the operational workflows, segmentation, communication cadences, and internal processes needed to activate it consistently.
How long does implementation take?
It depends on the complexity of the club’s setup, systems, and internal processes. Most engagements begin with an operational and commercial audit phase, followed by onboarding, workflow setup, segmentation, and campaign planning.
Consultancy or operational partner?
Both. Strategic direction remains human-led, but our main role is helping clubs operationalize fan data and commercial workflows consistently across the season. We position ourselves as an operational extension of the club’s commercial team.
What is fan data activation?
Fan data activation is the process of turning supporter data into structured commercial and engagement actions across ticketing, CRM, email, app, ecommerce, and sponsorship operations. Most clubs already collect fan data. The challenge is usually building the operational workflows, segmentation, communication cadences, and internal processes needed to activate it consistently.
Working with Playmakers
Commercial Operations
What does “always-on campaign execution” actually mean?
Most clubs communicate reactively around matches, launches, or promotions. We help organizations build structured fan journeys and recurring campaign cadences across email, app, CRM, and ecommerce, creating more consistent engagement and revenue opportunities throughout the season.
How does Playmakers support sponsorship activation?
We help clubs use fan data and segmentation to create more targeted and measurable sponsorship campaigns. This allows sponsors to reach more relevant audiences while helping clubs better document commercial value and campaign performance.
Can you work with our existing systems and vendors?
Yes. We work across existing ticketing systems, CRM platforms, ecommerce solutions, apps, email providers, and fan data setups. Our role is often to help connect operational workflows and improve commercial activation across the existing ecosystem.
What is always-on campaign execution?
Most clubs communicate reactively around matches, launches, or promotions. We help organizations build structured fan journeys and recurring campaign cadences across email, app, CRM, and ecommerce, creating more consistent engagement and revenue opportunities throughout the season.
How does Playmakers support sponsorships?
We help clubs use fan data and segmentation to create more targeted and measurable sponsorship campaigns. This allows sponsors to reach more relevant audiences while helping clubs better document commercial value and campaign performance.
Can you work with our existing systems?
Yes. We work across existing ticketing systems, CRM platforms, ecommerce solutions, apps, email providers, and fan data setups. Our role is often to help connect operational workflows and improve commercial activation across the existing ecosystem.
Working with Playmakers
Why is fan data activation difficult for most clubs?
Most sports organizations already collect fan data. The challenge is usually operational capacity, cross-channel coordination, internal workflows, and consistent execution. Collecting fan data is easy. Activating it consistently and commercially is much harder.
Can Playmakers help us improve fan engagement without adding more internal workload?
Yes. Most clubs are already operating with lean commercial teams and limited time. Our role is to help structure and execute communication, campaigns, and fan journeys consistently without creating additional operational pressure internally.
How does Playmakers approach matchday communication?
We help clubs build structured matchday communication cadences across email, app, CRM, and ecommerce touchpoints. The goal is not simply sending more messages, but delivering more relevant communication at the right time to improve attendance, engagement, in-stadium spending, and overall supporter experience.
Why is fan data activation difficult?
Most sports organizations already collect fan data. The challenge is usually operational capacity, cross-channel coordination, internal workflows, and consistent execution. Collecting fan data is easy. Activating it consistently and commercially is much harder.
Can Playmakers improve fan engagement?
Yes. Most clubs are already operating with lean commercial teams and limited time. Our role is to help structure and execute communication, campaigns, and fan journeys consistently without creating additional operational pressure internally.
How does Playmakers approach matchdays?
We help clubs build structured matchday communication cadences across email, app, CRM, and ecommerce touchpoints. The goal is not simply sending more messages, but delivering more relevant communication at the right time to improve attendance, engagement, in-stadium spending, and overall supporter experience.
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue