That’s why we started Playmakers.
We're your digital growth team that turns fan data into real revenue.
Actually, it's pretty hard.
Clubs know they need to activate their fan data, but the problem isn’t awareness it’s execution.
Too many priorities, too little time, and too many disconnected tools make it hard to turn fan data into real results.
That’s why we started Playmakers. To help clubs run their fan operations like an e-commerce business, without adding more to their plate.
We run the systems, build your Ideal Fan Profiles, plan the journeys, and launch the campaigns for you.
You focus on your fans on matchday. We make sure they buy tickets, merch, and sponsor offers the rest of the week.
What we do differently.
Other agencies leave you with a plan. We run it for you.
We’re not just another slide deck. We run the systems, structure your fan data, launch always-on campaigns, and deliver sponsorships that prove real ROI - so you grow revenue without adding new headcount.
Ever had time to send a welcome package with merch to new fans? Or target special offers during halftime? Encourage fans to buy tickets earlier so you can plan matchdays more effectively? Or invite loyal fans to bring a plus one?
Most clubs want to do this, but don’t have the capacity.
That’s where we come in.
We map your fan journeys, set up automations, and prepare campaigns in advance so your team only has to approve and click send.
By combining AI-powered tools with real sports industry know-how, your club reaches the right fans with the right message at the right time - before, during, and after matchdays.
Our Revenue Operations Framework
How we turn your fan data into revenue, season after season
